Tomas Gonsorcik

Hi! 

I am a strategist at VML London and my current topics include:

  • digital brand behaviour
  • community management
  • social CRM
  • creative strategy

My Twitter and Tumblr are the best ways to see what I am up to, but if you want to discuss a specific project or buy me lunch, my details are below.

Thanks,

Tomas

Profile

Tomas Gonsorcik
Digital Strategist at VML
Marketing and Advertising | London, United Kingdom, GB

Summary

With curiosity at heart, I make things happen out of connections between brands, people and technology. My goal is to promote brand stories and infrastructures designed to make our lives better.
Specialties: business consulting, creative strategy, communication, social media

Experience

  • Apr 2011 - Present
    Digital Strategist / VML
  • Dec 2010 - Apr 2011
    Digital Strategist (contract) / TBWA
    Context: Switching from a social media start-up to an international advertising network, I joined BEING, TBWA/Omnicom’s brand behavior agency, to build a consistent approach to social media and its place in integrated communication.

    Role: As Digital Strategist, I was the social media lead for the global British Airways account.

    Strategy and Planning: Delivered strategic framework to BA in the build up to the launch of the global Facebook page. Managed consistent brand behavior on Facebook. Other planning work included BA’s 2012 sponsorship digital activation, loyalty, tactical revenue-oriented campaigning.

    Social CRM: During the snow disruption in December 2011, I provided strategic support to BA’s social media war room including social CRM integration, tone of voice, real-time social media reporting to the business and informed board-level YouTube response to the situation on the ground.

    Measurement: In collaboration with the brand research team, I aligned social media monitoring data with the Millward Brown brand health metrics. Brand Voltage VS. real-time consumer conversations.
  • Jun 2008 - Nov 2010
    Head of Strategy / Interaction London
    Context: Mid-way through my master's course at the LSE, I joined a social media start-up and worked to build it into a profitable agency co-located with a WPP partner.

    Role: As Head of Strategy, I was running insights and execution teams whilst managing client relationships to impress social media in the core of branded communication.

    Insights: Designed a unique methodology for social media auditing, translating real time data from public and private networks into social media audits and strategic briefs. The resulting insight products answered specific client questions regarding the size, behaviour, key influencers, the market opportunity and potential issues amongst the target audience.

    Strategy and Planning: Helped to define social media opportunities and informed by real-time audience insights, translated them into creative and communication briefs. My campaign work included the UK launch of Windows Phone 7, Microsoft Cloud, the launch of the latest BBC iPlayer, UNDP Global Facebook conversation.

    Team management: Ran a team of talented individuals across multiple accounts. Implemented a training program to scale the business and grow specialist teams consisting of social media analysts, strategists, content producers and account managers.
  • Feb 2008 - Jun 2008
    Research Assistant / POLIS, London School of Economics
    Conducting international research investigating best practice of using new media in newsrooms of public and private media organisations. Analysis of crowd sourcing, community management, reputation management and citizen journalism.
  • 2004 - 2006
    Editor-in-chief / MGZN

Education

  • 2007 - 2009
    London School of Economics and Political Science
    MSc in Communication, Information and Society
    Activities: Advertising and PR Society, Czech&Slovak Society, Skiing Club
  • 2003 - 2007
    Univerzita Karlova v Praze
    BSc in Humanities

Additional Information

Websites:
Portfolio, Blog
CV

Posts

January 12, 11:53 PM

Here comes the era of data obsession in English football with the new premierleague.com.

January 12, 03:21 PM

newyorker:

A cartoon of the day for all the hipsters out there. For more cartoons from this week’s issue: http://nyr.kr/xhbrLK
January 12, 12:00 PM
Advertisers spend some sixty billion dollars a year on television; they spend only about three billion on online video.
John Seabrook, The New Yorker
January 12, 11:43 AM

Happiness is …

January 11, 07:39 PM
What matters is not so much whether companies are big or small, but whether they grow. Progress tends to come from high-growth companies. The best ones can take a good idea and use it to transform themselves from embryos into giants in a few years, as Amazon and Google have. Such high-growth firms create a lot of jobs: in America just 1% of companies generate roughly 40% of new jobs.
Schumpeter, The Economist
December 27, 12:32 PM

Kurt Vonnegut on the shapes of stories

December 22, 11:27 PM

why I miss Czech view of the world a lot.

December 22, 05:05 PM
Hope is definitely not the same thing as optimism. It is not the conviction that something will turn out well, but the certainty that something makes sense, regardless of how it turns out.
Václav Havel
December 21, 12:12 PM

Our work for Colgate-Palmolive UK this year received a nomination for Forrester Groundswell Awards 2011 in the Social impact category. Read more about it on the nomination page.

December 21, 11:58 AM
November 01, 11:33 AM

OpenIDEO has partnered with Amnesty International to challenge all of us to come up with ways to use technology to support those held in or at risk of secret detention, incommunicado detention or detention without trial – human rights abuses often imposed in the name of countering terrorism or national security. Imagine you were arrested and detained indefinitely without being told the accusations against you. What if you were taken and held in a secret location, and denied contact with your family or a lawyer? Addressing the factors that allow such human rights violations to happen can be complex. But there are ways that we, as the OpenIDEO community, can help

November 01, 11:19 AM

Key points: 

  • What shapes brands today is the core: The product and the experience, not the advertising
  • Design needs to define what makes sense to a brand now and in three years to support a long-term relationship
  • Long-term involvement and investment with a brand breeds the best results
  • The best way to connect with consumers is through ideas and values



    • via PSFK: http://www.psfk.com/2011/10/yves-behar-connecting-to-consumers-through-ideas-video.html#ixzz1cS3ezLbe

    June 17, 08:54 PM

    helloyoucreatives:

    Skinny Cub venue update.

    June 17, 08:52 PM
    June 07, 11:26 AM
    May 23, 02:13 PM
    What I want to stress is that everyone has choices. There is nothing obligatory, natural, or inevitable about this new media environment. If it is an eco-system, it is entirely artificial. Think national park rather than jungle.
    Charlie Beckett
    May 17, 01:48 PM
    In pursuing our self-interested goals, we often have an incentive to repay kindness with kindness, so others will do us favors when we’re in need. We have an incentive to establish a reputation for niceness, so people will want to work with us. We have an incentive to work in teams, even against our short-term self-interest because cohesive groups thrive.
    Martin Nowak
    May 17, 01:46 PM
    Bing is tapping into the Collective IQ of people for online decision making aiding scenarios like when your friends don’t have the right expertise, or you may not even know exactly what you’re looking for.
    May 13, 07:19 PM

    harboured:

    Flourescent Pool (by ~Urban Prowler~)

    May 08, 06:31 PM
    People like Dan Hancox, and Kay Punk, and Richard Seymour – all bloggers of one sort or another. They may have a journalistic gig too, do a bit of academic life, and have 10 or 20,000 followers on Twitter. I think new technologies impact this idea of public intellectuals very directly.
    Paul Gilroy, professor, LSE on Britain’s intellectuals

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